Monday, November 14, 2011

Fernanda Lima ...Brazilian Celebrity!

 

LOVE MY HAVAIANAS...!!!

Comments… Michele Predko (Marketing Director of Westfield Horton Plaza)



I recently needed flip flops for a trip so I went to California Sidewalk at Horton Plaza. It’s such a cute store, has a summer, beachy feel. Best of all are the walls covered in flip flops.  There were so many choices.  They carry Havaianas which are my favorites but had a bunch of other brands I was not as familiar with like Rainbow and Ipanema. I stuck with the Havaianas but chose pink instead of the black I would normally choose. That’s when the fun began. You can personalize them with crystals which I happen to love. They had a few different boxes of choices to choose from in both gold and silver backed crystals. Hearts, stars, flowers, and more! They had charms and other decorations that were spiral and wrapped around the strap on the flip flop. You sit at a little station to choose what you want and then you can either watch them customize your sandals or browse while they’re doing it. After I finally decided on the crystals I wanted, it took maybe 5 minutes for them to affix the crystals. The longest part of the process was deciding what shoes to pick and how to decorate them! I loved how they turned out and what a great gift idea for my girlfriends…

Wednesday, November 2, 2011

Walk With The Celebrities - Cali Sidewalk Gift Card

San Diego Special Edition - Exclusive !!!


Exclusive edition for
California Sidewalk – The Original Flip-Flop Store

Adding Sparkle to your everyday life!!!


Make Your Own Flip-Flop Sandal”. California Sidewalk Store has truly achieved a status in San Diego at Westfield Horton Plaza. Countless San Diegans and Visitors identify our store as carrying hundreds of flip-flop styles, colors, and a unique creative Collection of Swarovski Crystals Jewelry. They are brightly and attractively presented to each customer giving them an option to create an exclusive and seductive sandal. These charming pieces are certain to turn heads, at any time of day.

Monday, October 31, 2011

1st Place… Sales Contest... California Sidewalk!!!



What`s Up? My name is Adriana Moore…  was born and raised in San Diego, California…work at California Sidewalk, LOVE my job, just WON our sales contest and got the FIRST PRIZE …a TABLET `IRobot`.  
I`m a HUGE flip-flop fan and working at a store that sells NOTHING BUT flip-flops is very cool. I love helping people find their PERFECT sandal and help to personalize it. It’s a FUN, UNIQUE and VERY CREATIVE concept that reflects on our store and MY PERSONALITY.”

Monday, September 26, 2011

IPANEMA 2011... BRAZIL TO USA !


First made famous by the bossa nova rhythms of the 1960s, Ipanema is the most glamourous neighbourhood in Brazil. Situated in the south of Rio de Janeiro those who visit say it is home to the most beautiful people in the world. It’s spirit and soul is drawn from the culture that emanates from the stunning beach sitting adjacent to the Copa Cabana. The stunning tropical sunshine entices the beautiful people to surf and sunbathe through the day and dance in the coolest bars and clubs into the night.
It is from this culture that the inspiration is derived for iPANEMA footwear. The 2011 collection is overflowing with the happy and exotic spirit of Brazilian beaches. This Summer’s styles are a variation of bright colours adorning exotic and bold prints. Crystals, charms and gemstones cling to straps like sea urchins. The beautiful wave-like tiles of the sidewalk that runs parallel to the sand feature throughout the collection. These flip flops and sandals are the focal part of your beach outfit.

Ipanema`s products represent much more than fashion though. We have a strong environmental and ethical influence that aims to preserve all this natural beauty for generations to come. This year’s collaboration with Gisele Bündchen supports a Climate Change project. It is this strong sense of social responsibility coupled with cutting-edge technologies that create the unique style of iPANEMA.


Havaianas Launches World Cup Flip-Flops

Havaianas has solidified its reputation as the flip-flops of the people by making a giant footprint on the 2010 World Cup.

The famous rubber shoe brand introduced its Limited Edition 2010 Team Sandals to commemorate the global soccer match.

GQ Magazine collaborated with the sandal company to celebrate the launch of the colorful World Cup wears during an event at Barneys New York, hosted by Simon Doonan, the store's creative director.

Flip-flop and football (or soccer?) fanatics came out to fete the sporty shoe launch, including "Gossip Girl's" criminally clean hottie, Penn Badgley, Victoria's Secret bombshell Alessandra Ambrósio, and Brazilian model/actress Fernanda Motta.

The collection features styles encompassing 17 teams, available in men's, women's, and kids, retailing for $24 a pair; available exclusively at Barneys New York and Havaianas.com

Monday, July 25, 2011

Havaianas Flip-flops, Summer 2011.... FEVER IS ON !


Havaianas FEVER is already on! People throughout the world are hooked up with the newest Havaianas flip-flops. You will see many people wearing these sandals with various designs. Havaianas flip-flops design has made a huge impact on the FASHION WORLD. Considering they are a thong or flip-flop they have a big contribution for feet what jeans have for legs. They are very comfortable, come with variety of styles and can be worn with different types of outfits.

Many CELEBRITIES nowadays are spotted with STYLISH HAVAIANAS flip-flops. If you look through the fashion MAGAZINES,BILLBOARDS,TELEVISION ADS you will see many celebrities and models alike wearing the simple Havaianas sandals on their pedicure feet. Theyre the official off-duty style statement.

Monday, June 20, 2011

TOP MIX

ESPADRILLE <> HANDMADE FROM SPAIN



Before the arrival in America, the traditional espadrilles were only available in France or Spain, which made shipping very expensive and delivery times too long.
Now you can get them in the same quality, a great price, at California Sidewalk - The Original Flip-flop Store (Westfield Horton Plaza, San Diego,CA)